Hook:
Start with a relatable scenario of minor downtime causing frustration (e.g., website outage preventing order placement).
Direct Losses:
Briefly outline the obvious costs associated with system outages – lost revenue, disrupted operations, etc.
The Ripple Effects:
- Dive deeper into less obvious consequences such as:
- Damaged customer relationships
- Missed opportunities and delayed growth
- Potential compliance fines
- Hits to employee morale
Calculating Your Risk:
Encourage readers to estimate the true cost of downtime specific to their business.
